Web Promotion and Algo Cracking Blog

Category

Description

Example

Filter example

Validation

Source

Who is the author of the News unit.

Newspaper, news agency, company, individual, website

Check boxes for every accepted source

The source needs to be validated by a company official, website owner or trade association. Phone, email or address are required for some validations of a news source.

Geographical location

Use the mouse to assign levels of interest to several cities, countries or regions.

street address, city, country or area

Only news from a certain area

Author

Time of occurrence

Timeframe for the fact : start, climax, end. Can be pinpointed or diffuse. Day, week, month, year.

events occurring on a certain date or period, past, present or future

look for weekend events, historical facts or next-year projections.

Author

Timeframe

Refers to the period where news will be current . Short-lived news are event announcements, weather reports, sports forecasts. Long-lived news are deep reports, opinion, editorials

A meeting call will be current until its planned occurrence time. A forecast will be current until the fact actually occurs.

Urgent or Last Moment News are current for short spans. Analysis or deep reports are alive for a longer period.

Author

Credibility

Depends on the source. The credibility is established by history and voting from qualified referents

The Wall Street Journal has 10 points, while False-News.com has 0 points.

Only news with high credibility.

Credibility needs to be certified by independent, registered entities.

Support material available

For news that have associated hard data: more photos, tapes, stats, signed declarations, serious sources or other

Unsustantiated, documented, rumored, believed

Exclude or include rumors or unsupported news

Author

Interactivity

News about events where the reader can interact.

Movies, shows, rallies, voting, conferences, online forums or blogs

Show events for the weekend in my town.

Author

Reader feedback

Some news can be associated by surveys. Companies providing online survey mechanisms will need to adhere to standards for collecting and displaying information.
The requirements for participating in a survey need to be specified in a standard form.

Weather data can be validated by local residents; artists can be rated by the public; crimes can be witnessed; politicians can be supported or discredited.

Reader feedback can be turned on or off. Light surveys can be accepted, while time-consuming ones can be filtered-out.

Author

Likeliness

Weird, unusual, unpredictable news, as opposed to predictable news

A weather report or sport result is predictable or probable, while a crime is not

Look for unusual news, like a person biting a dog.

Author – Independent validator

Personal

when you look for news where the protagonist is an important component

Name, age, sex, national origin.

News from an artist, politician or neighbor

Author

Reader age

news are sometimes oriented to young or adult audiences

Children, young adults, adults, senior citizens.

Fantastic news, music events or interactive meetings are for the young, while credible, long-validity news are usually for the adults.

Author

Reader gender

news directed to specific audiences, by gender or sexual preference: male, female, gays.

Magazines oriented to women are a good example of women-oriented news..

Filtered for emphasis on male, female or gay news

Author

Matchmaking

when you look for persons or companies with compatible needs

Love, friendship, relationships, in dances, parties or  bars

Filtered by area, time or personal criteria

Author

Commercial

when you look for commerce

Sales, garage sales, auctions, business appeals.

Look to buy, look to sell.

Some commercial news will need a tax ID

Language

The language the original news is written, or its accepted translations

English, Spanish, French.

Check boxes for every accepted language

Author

Subject

A thematic tree, like in the web directories

Technology – Computers – Internet – blogs

Assign a level of acceptance for most subjects: 10 is very interesting, 0 is I do not care.

Thematic trees need to be provided by a standard News Subject Directory

News type

About the news unit itself

editorial, announcement, report, press release, infomercial, other

Check boxes for every accepted news type

Author

News format

About the news unit itself

text, image, sound, video, music, software, website

Check boxes for every accepted news type

Formats will be standardized as much as possible

News rights

intellectual property

creative commons, copyrighted, public domain, other

Check boxes for every accepted news type

Some rights types have specific requirements, like a piece of HTML code.

Ideology

for ideologically biased or oriented news

left, right, liberal, conservative, religious, ecological, others.

Check boxes for every accepted news type

Author – Independent critics

Originality

Some news has exclusive ownership, while others are widely known.

A news protagonist will offer an exclusive interview to a certain media, providing 100% originality.  Press conferences with wide attendance have low originality.

Look for original stories, or look for any good story

Author

Price

Some news will require payment for complete access or reproduction rights.

Financial news, stock data and detailed metheorology data.

Allow news with less than a fixed price, or within a certain budget.

Author

Advertisement

News carrying obvious ads will be flagged.

News carrying an offer for paid extra info, ads for a book.

It will be necessary to disclose affiliation with the seller

Author – Independent critics